Meet Our Financial Experts

A diverse team of professionals dedicated to transforming how Australian businesses approach budgeting and financial planning. Each member brings unique expertise from different corners of the financial world.

Sarah Chen, Chief Financial Strategist

Sarah Chen

Chief Financial Strategist

Budget Planning Risk Management SME Finance

Sarah brings over 12 years of experience from Melbourne's financial district, where she helped over 200 small businesses restructure their budgets during challenging economic periods.

After starting her career at a major Australian bank, Sarah witnessed firsthand how traditional budgeting methods failed small businesses. She spent three years developing accessible frameworks that translate complex financial concepts into practical tools. Her approach combines behavioral psychology with proven financial principles, helping business owners make decisions based on data rather than emotion. Sarah's work has been featured in Australian Financial Review, and she regularly speaks at business conferences across Queensland and New South Wales.

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Michael Rodriguez

Technology Integration Specialist

Financial Systems Data Analytics Process Automation

Michael transforms complex financial data into intuitive dashboards that business owners actually use. His background spans both Silicon Valley tech companies and Australian fintech startups.

Before joining brendofilixlab, Michael spent five years at a Sydney-based fintech company where he discovered that most business owners abandoned financial software within six months. This insight drove him to develop user-friendly interfaces that make budget tracking feel less like homework and more like gaining superpowers. His integration work has reduced client reporting time by an average of 75%, freeing up business owners to focus on growth rather than spreadsheets. Michael holds certifications in both financial planning and software development, making him uniquely positioned to bridge the gap between complex financial concepts and practical technology solutions.

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Amanda Liu

Business Development Consultant

Growth Strategy Market Analysis Financial Forecasting

Amanda specializes in helping businesses scale their operations while maintaining financial discipline. Her experience includes working with startups that grew from K to M in revenue.

Amanda's journey began in Perth's mining industry, where she learned that even the most profitable companies could fail without proper financial planning. She transitioned to consulting after witnessing too many promising businesses collapse due to poor cash flow management. Her methodology focuses on creating flexible budgets that adapt to rapid growth phases while maintaining essential financial controls. Amanda has guided over 80 businesses through major scaling challenges, with a 95% success rate in maintaining profitability during expansion. She earned her MBA from University of Melbourne and maintains active involvement in several Australian business incubators.

Our Core Values

Practical Focus

We believe financial planning should be straightforward and actionable. No jargon, no complicated theories—just practical tools that work in real business situations.

Collaborative Approach

Every business is unique, and we work alongside our clients to understand their specific challenges and goals. Your success becomes our success.

Data-Driven Decisions

While we keep things simple, everything we recommend is backed by solid data and proven results from working with hundreds of Australian businesses.

Ready to Transform Your Business Budget?

Connect with our team and discover how proper financial planning can unlock your business potential. We're here to help you build a stronger financial foundation.

Start Your Journey